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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">kvmolur</journal-id><journal-title-group><journal-title xml:lang="ru">Образование и саморазвитие</journal-title><trans-title-group xml:lang="en"><trans-title>Education and Self-Development</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1991-7740</issn><publisher><publisher-name>Казанский (Приволжский) федеральный университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26907/esd.18.2.08</article-id><article-id custom-type="edn" pub-id-type="custom">XOWGFW</article-id><article-id custom-type="elpub" pub-id-type="custom">kvmolur-91</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Статьи</subject></subj-group></article-categories><title-group><article-title>Шоковая инновация: концептуализация процесса   цифровой трансформации образования   в период пандемии</article-title><trans-title-group xml:lang="en"><trans-title>Shock Innovation: Conceptualisation   of Digital Transformation in Education during   the Covid-19 Pandemic</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5296-8708</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Королева</surname><given-names>Д. О.</given-names></name><name name-style="western" xml:lang="en"><surname>Koroleva</surname><given-names>D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Диана О. Королева</p><p>Москва</p></bio><bio xml:lang="en"><p> Diana Koroleva</p><p>Moscow</p></bio><email xlink:type="simple">dkoroleva@hse.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-1537-0517</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Андреева</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Andreeva</surname><given-names>A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Анастасия А. Андреева</p><p>Москва</p></bio><bio xml:lang="en"><p>Anastasia Andreeva</p><p>Moscow</p></bio><email xlink:type="simple">aaandreeva@hse.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-3794-0234</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Хавенсон</surname><given-names>Т. Е.</given-names></name><name name-style="western" xml:lang="en"><surname>Khavenson</surname><given-names>T.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Татьяна Е. Хавенсон</p><p>Москва</p></bio><bio xml:lang="en"><p>Tatiana Khavenson</p><p>Moscow</p></bio><email xlink:type="simple">tkhavenson@hse.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Национальный исследовательский университет Высшая школа экономики</institution><country>Россия</country></aff><aff xml:lang="en"><institution>National Research University Higher School of Economics</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>29</day><month>09</month><year>2025</year></pub-date><volume>18</volume><issue>2</issue><fpage>100</fpage><lpage>117</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Королева Д.О., Андреева А.А., Хавенсон Т.Е., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Королева Д.О., Андреева А.А., Хавенсон Т.Е.</copyright-holder><copyright-holder xml:lang="en">Koroleva D., Andreeva A., Khavenson T.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://kvmolur.elpub.ru/jour/article/view/91">https://kvmolur.elpub.ru/jour/article/view/91</self-uri><abstract><p>Данная статья рассматривает процесс перехода на дистанционное обучение в контексте пандемии COVID-19 как инновацию и показывает, что экстремально быстрый характер распространения инноваций в контексте перехода на дистанционное обучение не соответствует классической модели диффузии инноваций Э. Роджерса. По результатам анализа авторы дополняют теорию инновации специфической моделью шоковых инноваций, описывающей феномен одномоментных трансформаций. Для этого подробное описание процесса диффузии инноваций было сужено до трех основных характеристик и разложено на трехуровневую модель (микро-, мезо- и макроуровень). Выделенные из собранных интервью (N=10) нарративы директоров российских школ, раскрывающих инновационные процессы в момент перехода на дистанционное обучение, сопоставлены со свойствами этой трехуровневой модели. Было выявлено, что шоковая инновация характеризуется тем, что 1) изначальный импульс имеет внешний для системы источник, 2) требует обязательной реакции (вынужденного изменения); 3) проявляется в инновационном «рывке» за счет экстремальной мобилизации ресурсов и 4) в «уплотнении» традиционных инновационных процессов распространения инновации на трех уровнях – индивидуальном (микро), групповом (мезо) и системном (макро). Раздел дискуссии раскрывает аспекты, в которых выявленные характеристики инновационного процесса в момент экстренного перехода на дистанционное обучение должны быть учтены при планировании развития школ и заполнении дефицитов образовательной системы, порожденных вызовами пандемии.</p></abstract><trans-abstract xml:lang="en"><p>The article considers the transition to distance learning in the context of COVID-19 pandemic as innovation. In particular, it shows that the spread of innovation in an extremely fast and compressed way does not fit the classical model of innovation diffusion by Rogers. Based on the results of the analysis, the authors supplement the innovation theory with a model of shock innovation which aims to describe the phenomenon of momentary transformations. For that reason, a comprehensive and extensive description of innovation diffusion was narrowed down to three key characteristics and linked to three levels (micro-, meso- and macro-). The narratives of school principals which have been extracted from the interviews (N=10) were compared with the characteristics of this three-levels model. The analysis revealed that a shock innovation is characterized by the fact that (1) the initial impulse has a source, external to the system, (2) requiring an obligatory response (forced change); (3) manifested by an innovative “breakthrough” due to the extreme mobilization of the resources; and (4) “densification” of traditional innovative processes for the diffusion of innovation at three levels - individual (micro), group (meso-) and systemic (macro-). The discussion highlights the aspects of the identified characteristics that should be taken into account in designing the strategies of schools’ development, as well as bridging the gaps in the educational system caused by the pandemic.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>инновация</kwd><kwd>теория диффузии инноваций</kwd><kwd>цифровизация образования</kwd><kwd>концептуализация процессов пандемии</kwd><kwd>дистанционное обучение</kwd><kwd>шоковая инновация</kwd><kwd>трехуровневая модель диффузии инноваций</kwd><kwd>Роджерс</kwd></kwd-group><kwd-group xml:lang="en"><kwd>shock innovation</kwd><kwd>diffusion of innovations theory</kwd><kwd>digitalization of education</kwd><kwd>conceptual framework of COVID-19 in education</kwd><kwd>distance learning</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Исследование выполнено при финансовой поддержке РФФИ в рамках научно го проекта № 20-311-90082</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Абанкина, И. 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